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Too Much Information? New Study Reveals Differences in Consumer Preference for Details
published on 19 September 2012
In a new study, Prof. Steven Sloman and CLPS alumnus Philip Fernbach found that while some people require a detailed explanation of how a product works before they’ll be willing to pay more, others became less willing to pay when confronted with that additional detail. A simple, standard test predicted the desire for detail — who wants more, who wants less. Learn more about their findings from the Brown press release.