|
"Content
= No Cache" is a curious tag. Placed in the html
code it updates the content of any on line page,
erasing what was written before. It attributes a
new role for writing. From now on it does not
inscribe anymore. It is recycled and fades the idea
of the original source. In fact there is not any
difference between originals and copies just a
continuous movement of reorganization of data and
fluxes of information. They are identical resetting
of the same informative code. But they are not
identical for the experience and this is the
fascinating of the clone logic. Its possibility of
being identical being different.
But all those
dynamic elements, no matter if they are images,
texts or sounds, are now made to be seen on the
move, from inside the car or any other vehicle, on
the walls, in moblie phones and PDAs, in accordance
to entropy and acceleration logic. And also
according to a lack of logic of the market, which
makes what it is seen a resultant of traffic path,
connection speed, browser...
Digital culture
does not assure visual unit, that kind of unity
that allowed Mallarmé to revolutionize
poetry, trusting the materiality of the page. In
this sense, the loss of inscription points to
shifts in perception, visuality and reading and
poses an interesting question: How to deal with an
art form conceived to be experienced in between,
while doing other things?
full
paper
|