- Be confidential. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Adhere to all applicable University, federal and NCAA privacy and confidentiality policies.
All employees of Brown are subject to FERPA, HIPAA, and other laws mandating the nondisclosure of personal information.
- Protect property. Follow copyright, fair use and intellectual property rights. In some cases, content posted to a social media site becomes the property of the platform operator.
- Protect the shield. The Brown logo cannot be modified or used for personal endorsements, and the Brown name cannot be used to promote a product, cause, political party or candidate.
- Respect Brown. Remain professional and in good taste, and protect Brown’s institutional voice. As a representative of Brown, avoid pranks and postings that could be misinterpreted. Ask your supervisor or the Office of University Communications if you are unsure. Respect university time and property—Brown computers and time on the job are reserved for University-related business.
- Respect others. Social media sites are designed for two-way communication, and content contributed to a social media site may encourage comments or discussion of opposing ideas. As an administrator, you can and should respond when relevant, but consider how your response may reflect on you, your department and the University. If you are unsure about posting something or responding to a comment, ask your supervisor. You may remove comments libelous or offensive by standards of the Brown community, but do not censor posts with which you personally disagree. Also, avoid criticizing other people and institutions. Doing so may alienate you from your audience, reflect poorly on Brown or escalate into a conflict.
- Stay accurate. Get the facts straight before posting them on social media sites. When possible, link back to the original source. Review content for grammatical and spelling mistakes. If you make an error, correct it quickly and visibly. This will earn you respect in the online community.
- Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of Brown, clearly link pages, account names, images and content to a particular department or unit within Brown. If you choose to post about Brown on your personal time, please identify yourself as a Brown student, faculty or staff member. Never hide your identity for the purpose of promoting Brown through social media.
- Be safe. Be cautious of "phishers.” Phishing is the attempt to gain control of a personal or institutional social media site by deceiving a user into revealing the account's username and password. Monitor your social media sites carefully to ensure you notice quickly if an unauthorized person gains access—the larger your audience, the more tempting your site becomes as a target.
- Connect thoughtfully. Connecting to other social media members and sites builds credibility and community but could also give the unintended impression that your site endorses a certain cause, group or person. Consider carefully who you “friend,” “follow,” link to or allow into your site and to what extent you will allow comments. Help the Brown community stay connected by linking back to the Brown homepage and other Brown social media sites. When possible, link to a Brown news source instead of an outside source.