Graphic Identity Standards for Clinical Faculty
Whether you’re producing a brochure, a web site, a grant proposal, or a banner, incorporating the logo and following the guidelines will result in a strong visual identity for the medical school. Your written communications will project a clear, memorable look that reflects well on the University and the medical school, and builds awareness and recognition for its programs and faculty.
While the school’s legal name is The Warren Alpert Medical School of Brown University, for communicative purposes that name has been shortened to BROWN Alpert Medical School when used in logo form, and to Brown University, Warren Alpert Medical School when used as part of an address block.
Warren Alpert Medical School
Box AA-0, Providence, RI 02912
TEL: 401 863-0000 FAX: 401 863-0000
For letters, press releases and brochures, on first reference use the full legal school name, beginning with "The". On second and subsequent references, use the threeword short form "Alpert Medical School" or "the Alpert Medical School".
Any formulation that does not include the Alpert name is generic and should not be capitalized. For example, "medical school" and "Brown’s medical school" are correct uses, while "Brown Medical School" and "the Medical School" are incorrect.
Relationship to the University standards
The graphic identity developed for the medical school is really a subset of the University’s graphic standards, and very much derives from them. (The University’s guidelines can be found at www.brown.edu/identity). The coat of arms is the University coat of arms. The typestyle used for the name BROWN, and the typeface used for "Alpert Medical School" and brochure titles and headlines, are identical to those used for the University.
Why are the Visual Identity Standards Important?
Like other organizations, schools have distinctive “faces” and personalities. People who see our publications and websites form impressions that become the basis for long-lasting attitudes and opinions. Such opinions play a role in influencing actions—for example, whether a foundation awards a grant, whether a patient feels confident in his or her choice of provider, or whether an alumnus endows a professorship. Through consistent application over time, all members of the Alpert Medical School community have an opportunity to strengthen public awareness of our shared character and mission. As the school’s reputation and visibility grow stronger, the community benefits as well.
People who see our publications and web sites form impressions that become the basis for long-lasting attitudes and opinions. Such opinions infl uence actions— for example, whether a potential student puts Brown at the top of his list, whether a sought-after teacher decides to join the faculty, whether a foundation awards a major grant, or whether an alumna endows a scholarship program. When an individual program sends a positive message to the public, the school’s overall reputation is strengthened. Similarly, as the schools’ reputation and visibility get stronger, every program benefits.
To build on the renowned identity already established by the University, the graphic identity developed for the medical school is a subset of the University’s graphic standards. The coat of arms is the University’s coat of arms. The typestyle used for the name BROWN and the typeface used for “Alpert Medical School” are identical to those used for the University, although placement of the elements differs.
We hope that you will find these guidelines helpful. Should you have any questions about them or how to properly apply them, please contact Med_Visual_Identity@brown.edu.