Brand Strategy and the Role of Market Research
Wednesday, April 16, 2014
9:30am - 12:30pm
This seminar will lead participants on how to create a fact base for good decision making. Facilitator Kenneth J Roberts will cover the basics of creating a brand strategy along with a guide for non researchers on how to use [and not use] market research data.
What happens after Public Humanists graduate? Watch Alumni Interviews!
Calling All Public Humans! Class of '16 deadline to apply: January 15