Studies show that one of the most visited sections of each website is their "about" section. Use the About as a page or section to provide an overview of department information. Academic departments may include a listing of its faculty members areas of interest. Administrative departments may overview its role in the university.
- About sections often include a department's history, its mission statement, faculty office hours, organizational charts (for large administrative offices), and contact information.
- The About page/section is for non-experts, so be sure to keep it free of jargon. Use language that will engage visitors who may not necessarily be part of the department's discipline.
- Other sections will provide much greater depth. Visitors often refer to the About page or section for a better understanding of the department's priorities, its key features, and its process or philosophy.