High Performance Engin 9/101
Official lecture times are: Tues and Thurs 2:30 pm-3:50 pm. Both sections are in room 141 Barus and Holley.
Course Web Pages: http://www.engin.brown.edu/courses/en9/spring best to access by going to: http://webct.brown.edu and clicking syllabus.
Note: The course is taught through the use of cases and case notes; current articles (chosen by you from NY Times Online if relevant to the cases at hand) and the book, "Built to Last**". The syllabus below indicates the case, notes, and reading assignments to be discussed in each lecture and section. Use the online interactive case notes and questions, additional homework materials and glossary in preparing in advance of class for the assigned case. It is advisable to print out and bring to class. Built to Last is an easy read and gives a larger context to the cases and companies we will study. Just focus on the big ideas which we will link to the classes. Check the website often as it is where all announcements and changes will be posted. The syllabus and other course notes should be accessed by going to http://webct.brown.edu.
The Term Project is a Case Study you will be writing in teams. The assignment will be given out in three parts. You are welcome to access them here or in the syllabus below. Part 1; Part 2; Part 3
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Date |
Key Dates for Case Study Tasks to be completed by |
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February 8 |
Submit area of case study interest form |
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February 10 |
Teams assigned |
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February 13-16 |
Sign up for team meetings week of February 25 |
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February 18 &19 |
Special sessions on writing cases with video of Hanna-choose one. |
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February 23-26 |
Teams meet for case writing help. DO RESEARCH Prepare questions and agendas for interviews |
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March 1-23 |
Conduct interviews and commence writing. Hand in status reports on March 7,16 and 23 |
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April 6-21 |
Write case and teaching note drafts |
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April 25-27 |
Case, teaching note, and takeaways are due |
| Date | Topic and Section Case notes and questions | Case and Book Reading: click case to access online Financial Notes and Homework Questions | Additional Homework Materials |
| 1/27 Lecture 1 |
Course Overview: Review of syllabus, case study method, use of financial notes, course agreements and student/instructor expectations.Term Project | The Case Study Method; Familiarize yourself with the Syllabus | CaseStudyMethod, CourseOutline Part 1of Term Project |
| 2/1 Lecture 2 | Overview of the concerns of the Manager; The entrepreneurial perspective; Introduction of Built to Last and it's role in the course; Discussion of the Dansk case; Takeaways | Dansk financial notes and questions*;"Built to Last" Preface, Introd. and Chapter 1 | Outline for Dansk; Compound Growth |
Marketing Module |
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| 2/3 Lecture 3 | Marketing�Overview: How marketing is used for the strategic planning and realization of an enterprise�s goals and sales targets. The Four P's. How to examine and meet the needs of the marketplace through the product development, pricing to market, promotion and physical distribution of goods and services from creation through consumption. | "Built
to Last" Chapter 2 & Prelude "Clock Building not Time
Telling" pp. 22-46 Brown Case Study: Purina Cat Chow Section Signups-
these will be assigned from signups. |
Marketing&Budget Overview;(Budget/Lilfecycle/marketing mix) Income&expense statements |
| Section Case - Fisher Price*; Market Segmentation | |||
| 2/8 Lecture 4 | Marketing� Examining the Four P's (part1) Promotion and Physical Distribution or Place |
Watch announcements and email for section assignments. Reebok & the Rock Show*; "Built to Last" Chapter 3 |
Promotion&Distribution;
Change: IN CLASS we will fill in case study interest form. Reread Part 1; and Read Part 2 of Term Project; |
| 2/10 Lecture 5 | Marketing�Conclusion of the discussion of the Four P's. Products and Pricing | Callaway Golf Company*; "Built to Last" Chapter 4; |
NewProductplanning; Elasticityofdemand; SweetwaterChart SupplementalBCGarticle |
| Section Case - Sweetwater* | |||
| Strategic Planning Module | |||
| 2/15 Lecture 6 | Strategy�Overview Teams to be assigned for Case Study Project. At Hannah's Lecture, Sign up for individual team meetings with her on Tuesday in Class. |
MARKETING MODULE QUIZ; Click here for Marketing Module Study Guide In addition to the regular class hours, on February 18 at 5 pm there will be a Lecture on Case Study preparation by Hannah Rodriguez-Farrar. Room 141 B&H. Attend this or one Feb 19th at 4pm right after class.Room 141 B&H |
Overview_of_Strategic_Planning; Chart
GoalsintheVisionaryUniverse; |
| 2/17 Lecture 7 | Strategic Planning�External Threats & Opportunities |
Stonyfield Farms*
; "Built to Last" Chapter 5. Feb. 19
at 4pm right after class.
Room 141 B&HA
Lecture on Case Study preparation by Hannah
Rodriguez-Farrar- film or substitute. This is in addition to class Hannah's case writing Presentation ppt; Hannah's case writing PDF |
SWOT
analysis part 1;
Marketing Memo Spreadsheet Please print and have each member of the team sign the confidentiality agreement and return to to the professor so one can distribute the information Supplemental_article: Hirschberg sells_to_Danon |
| Section Case � Brown Case Study: Admin Matters ; | |||
| 2/19- 22 NO CLASS- LONG WEEKEND | |||
| 2/24 Lecture 8 | Strategic Planning�Internal Strengths & WeaknessesThis
Week: Team Meetings with person to be announced. Create
schedule in class.
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Nintendo;"Built to Last" Chapter_6 | SWOT analysis Part 2; Marketing Memo Spreadsheet |
| Section Case | |||
| 3/1 Lecture 9 | Strategic Planning - Competition and Competitive Advantage-some International Issues | Brown Case Study: Citibank Free Checking *;"Built to Last" Chapter 7 | Competition_and_Competitive_ Advantage; Value_chain_diagram_ ProfitabilityChart |
| 3/3 Lecture 10 | Strategic Planning�Goal and Strategy Formulation, Implementation | Michael Bregman*;"Built to Last" Chapter 10 | Strategic Planning-Goals and Formulation |
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Section Case - Burroughs Wellcome* |
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| 3/8 Lecture 11 | STRATEGIC PLANNING QUIZ Guest: Steve Massarsky '70(click for Bio)
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STRATEGIC PLANNING MODULE
QUIZ SEE STUDY GUIDE Guest: Steve Massarsky '70 |
Submit by email to me PRIOR TO YOUR CLASS TIME with a CC to your ta, your first interview short summary: 2-3 paragraphs (7-9 lines) |
| Finance Module | |||
| 3/10 Lecture 12 | Introduction to financial terms and concepts; cash flow. Note change of topics on 3/11 and 3/16 | Manning Electronics^ (Brief Introduction) | 1.(CashFlowscript),
2.(IRSDeprec)
3.(FinancingHandout); 4.(FinancialTerms);
5.(DebtVersusEquity) 6.(CommercialBorrowing) The above sheets should be read over and while we will work on them in class, you should bring your questions on any terms to class and ask them. Feel free to go to www.investopedia.com and wander around there for good overall definitions to supplement what we have here. We will use the income statements, balance sheet and cash flow statement of The NY Times (ticker symbol NYT). Go to yahoo finance and put in the symbol. Go to the left hand side bottom of what comes up and look for the Financials. Don't worry about the amount of the material. We will go over it on several days. |
| Section Case - Manning Electronics Script (click here to read and then print script); Manning Electronics Spread Sheet | |||
| 3/15 Lecture 13 | Financial Module Mockup Cash Budgeting - Inflows and Outflows |
Stonyfield Farms* pg.5,6 raising funds Iggy�s Bread of the World* pg 8-10; Exh.1 financial statements Nintendo* Exh.2 pg.15, Cash on hand Novo Industrie* Pg.7 Selling bonds, ADR�s, Sale of equity, Exh.1 statement. Alternative Sources of Financing; Stonyfield Farms* pg. 9 mid,11 budget Bregman Cash Template Bregman Cash Flow Michael Bregman Case* |
We will
continue to work on the concepts started on 3/11 and tie them into the
Bregman
case and financials as examples of what we are talking about. Financial Module Mockup Submit by email with CC to your ta, your second interview short summary (2-3 paragraphs 7-9 lines) |
| 3/17 Lecture 14 | Start of Long and Short Term Financial Planning ; Continuation of Financing; Borrowing |
NEW!!!!! March 17 I have made two slide shows for you to better explain the financials and for our discussion on bonds. Click here for Financials and Bonds |
Teams are to
send in an overall interview report status by email (for example, "have
interviewed two people, plan on interviewing so and so on March 20th which
will complete our interviews") with your general case
outline. The general case outline should be just that, an outline with
headlines for paragraphs and a status of what you have done or needs to be
done.
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Operations-Planning and Quality
Control Module Section Case:Oakland A's |
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| 3/22 Lecture 15 | Operations�Overview, Quality control
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FINANCIAL MODULE QUIZ - |
Concerns to manager revised version
(7:30pm) Please use this later form Example of sources and uses and income statement
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| spring break from March 26 (Saturday) to April 3 (sunday) | |||
| 3/24 Lecture 16 | FINANCIAL MODULE QUIZ Teams to report in class on interview status. |
Introduction to Entrepreneurship Submit by email to me with a CC to your ta, your third interview short summary (2-3 para. 7-9 lines) |
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| Section Case�New Balance* | |||
| Entrepreneurship Module | |||
| 4/5 Lecture 17 | Introduction to Entrepreneurship Continued | Crunch Interesting Articles |
Entrepreneurial
Basics and Financing Entrepreneurship Slide Show and Myths (when this comes up, you need to click to start showing the slides) |
| 4/7 Lecture 18 |
Entrepreneurship and Real Estate; Starting and Growing a business. An
entrepreneurial approach to marketing management. Creating a differentiated
product and brand with no money.
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Real Estate Case Study Click here |
Real_Estate_Leverage,;
2(Development) 3(Features); 4BasicTerms CriticalPathHandout |
| Section Case� New Balance*(do if not covered prior week) Catch up; Work on Case Studies | |||
| 4/12 Lecture 19 | Social Enterprises: Sustainability and the franchise. Entrepreneurship and Culture.We will start a discussion on NonProfits. | Strive*; Read StartingNotforprofits;Read Chapter 2 on Non Profits on Webct under Articles; | Strive Outline,
Note on Culture;
NotForProfit/ForProfit Differences |
| 4/14 Lecture 20 | Entrepreneurship and Growing the organization. Relationship with Entrepreneurial Partnerships. Use of Financing and Exit strategies. | Nantucket Nectars* | (DebtVersusEquity) |
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Section Case�Iggy�s Bread of the World (or
week after depending upon section day and
due date for project) |
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| 4/19 Lecture 21 | Case Study Discussions: Each
team to do an oral report:
see attached for a guideline. guest for last part of class: Katherine Chon, co founder of Polaris Project |
StartingNotforprofits;
NotForProfit/ForProfit Differences Read Chapters on Non Profits on Webct under "Articles" These are chapters 5,6. |
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| 4/21 Lecture 22 | Entrepreneurship in Large Organizations | GUEST SPEAKER TO BE ANNOUNCED | Organizational_Design, Org_Chart |
| Section Work: Section to reveiw all section members final drafts | |||
| 4/23-7 | Case Study Final Projects due as well as Teaching Notes and Takeaways. Click here for actual day due per group. | ||
| 4/26 Lecture 23 | Non-Profit Management, Sustainable non-profits: Guest: Doug Ulman '99 Lance Armstrong Foundation. |
IPODERAC* | Ipoderac Questions |
| Organization and Behavior (Human Relations) Module | |||
| 4/28 Lecture 24 | Organization and Human Relations Overview, Motivation | Maureen Frye* | Compacts; Leadership and change Addressing resistance to change; Maslow's hierarchy of needs; Boss Centered Leadership |
| Section Case� Read assigned Team written case studies. Rank and provide feedback. Please read the cases assigned to you for grading use the Updated version of assignmentsClick Here. Use the updated grading Rubric click here. | |||
| EP Extravaganza | Case Study Competition | ||
| 5/3 Lecture 25 | Leadership; Guest: Peter Bopp'78. Former head of brand marketing at Amex at the time of the case. | Harvey Golub and American Express* | Leadership Styles page 2; Boss Centered Leadership |
| 5/5 Lecture 26 | Results of first round voting. Discussion of cases and takeaways. Class evaluations and suggestions. |
Graded Oral
Presentation Quiz. Click Here for instructions. Three minute
presentation per person |
Notes from Barbara Tannenbaum on Public Speaking. |
| Section Work: Do you case reading and grading. | |||
| 5/10 Lecture 27 | Last Day of Classes; Why Companies Fail/ Course Summary | Read Handout WHY COMPANIES FAIL -Last class, party; course takeaways | WHY COMPANIES FAIL |
| SEE ANNOUNCEMENTS FOR GRADING MATRICES | |||
*Case in Packet
**James C. Collins, Jerry I. Porras (1997) BUILT TO LAST. Harper-Collins.