- Royce Fellowship
Sazzy
Gourley
Concentration
American Studies
Award Year
2014
Red Bull's Cliff Diving World Series: Intersections between Marketing, Sport, and Corporate Social Responsibility
Faculty Sponsors: Ann Dill and Eli Wolff
Sazzy investigated how Red Bull can build its brand and extend social benefits to international communities through its Cliff Diving World Series. He explored the Cliff Diving World Series as a model for how Red Bull can integrate sport into its framework for corporate social responsibility.