Canary in A Coalmine:How The Music Industry Destroyed Itself & How Your Business Can Avoid Its Fate

MUSC 1270 S01 [CRN: 26295]

The historic music industry provides a cautionary case study for artists and entrepreneurs. For musicians and artists of any genre, understanding the traditional music industry--from copyright - marketing - ethics--provides baseline “rules” that allow optimal decision making with respect to artistic careers. For entrepreneurs, models utilized from the music industry provide both a cautionary tale and line of sight; as goes the music industry, so goes all other industries..eventually. Students will learn fundamental principles of the historic music industry and will review both historic and current music industry practices to develop strategies and tactics applicable to other industries and entrepreneurial activities.
Spring 2018
16:00 - 18:30 Thu - from Jan 24, 2018 to May 18, 2018