Guillermo Maraver-Tarifa

Visiting Scholar in Population Studies
Photo of Guillermo Maraver-Tarifa

Guillermo Maraver-Tarifa is an associate professor in marketing and market research at the University of Granada, Spain, where he teaches subjects related to distribution channels management and sustainable tourism management and is a member of the Innovation, Sustainability and Business Development research group. Maraver-Tarifa has worked on various research projects in the areas of consumer behavior, retail, distribution channels management, and sustainable development. He was the coordinator and co-author of the books Distribución Comercial, UOC ed. (2003) and Distribución Comercial, Delta, ed. (2009), and he is author of Relationship Marketing in the Logistic System, University of Granada, ed. (2002). Prior to his current appointment, he was associate dean of international relations at the Faculty of Business and Economics at the University of Granada. Professor Maraver-Tarifa's current research focuses on strategic inter-organizational collaborative relationships.

Selected Publications:

Martín, J.; Navarro, J.; Pérez, C.; Maraver, G. (2015). Sustainable development as an opportunity for innovation in the management model of public organisations. Economics and Policy of Energy and the Environment. 3, 19-45.  

Navarro, J.; Buck, M.; Maraver, G.; Martín, J.; Midtbø, T. ; Pérez, C.; Saethre, M. (2016).  Municipal services within the framework of Local Agenda 21. A comparison between Norway and Spain. European Review of Service Economics and Management. 2, 2, 115-147.

Navarro, J.; Martín, J.; Pérez, C.; Maraver, G. (2018). Waste Management in the Spanish Municipalities: Is Commitment to Local Agenda 21 more than Good Intentions? Investigaciones Regionales. 1, 40, 35-56.

Rejón, F.; Polo, A.; Maraver, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in Higher Education. 32, 203-233. 

Scholarly Interests

Sustainability, innovation and urban resilience