Web 2.0 for Nonprofits


John Nicholas Brown Center 357 Benefit Street

John Speck, principle of Real Advertising and New Commons Strategic Partner

Everybody knows Web 2.0 is important. But almost nobody knows what it is. Wikipedia defines Web 2.0 as "changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration, and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies." In other words, Web 2.0 is the concept of fostering greater collaboration and engagement with your audience via the Web. Beyond the definition lies the bigger question: What does this mean for my organization? The short answer is: everything. This workshop put the phenomenon into perspective. What are the dangers? What are the opportunities?

John Speck owns Real Advertising, a marketing consultancy based on the notion that markets are conversations. His work as a New Commons partner primarily involves the application of blogs, wikis, discussion forums, and other Internet technologies to manage information and extend the conversation for New Commons clients, including Providence College and the Division of Statewide Planning. On the Internet, Speck writes under the pseudonym Frymaster. In addition to writing on the New Commons Blog , he publishes The Bucket Blog about Pawtucket, RI.