How many times a year do you visit a museum (when there’s not a pandemic)? How many times a day do you check your phone? Museums’ social media accounts offer great ways to reach the audiences where they are and create unique experiences that you can’t offer IRL. But, it’s harder than it looks.
Amelia Grabowski (MA ’15) is a digital strategist, with over five years of experience connecting museums and public history projects to digital audiences in engaging ways. Currently, she is the acting Social Media Manager at the Smithsonian’s National Museum of American History and volunteers with the blog Nursing Clio.