Current Status Report - September 2011
Text in red denotes new activity since previous status report.

Raise more than $750 million for endowment and facilities, double the level of giving to the Annual Fund, and increase other current-use gifts

Action Taken


    Organization

  • Completed an external review of the University’s development and advancement areas, resulting in a recommendation to join development and alumni relations under the oversight of a senior vice president for University advancement; Ron Vanden Dorpel ’71 A.M. appointed to this position in August 2002
  • Reorganized the advancement division to improve development performance and alumni relations effectiveness
  • Undertook an exhaustive assessment of advancement information systems for major reorganization
  • Implemented the campaign budget and staffing plan by recruiting 25 additional development and alumni relations staff
  • Appointed Neil Steinberg ’75 vice president for development and campaign director
  • Secured donated campaign offices in New York and San Francisco for the duration of the campaign
  • Reorganized and augmented the University’s major gifts staff under Ron Dalgliesh ’91 as associate vice president for development
  • Established unique professional development and in-service training curriculum to orient staff to a comprehensive campaign
  • Hired a director for alumni clubs, a new position wholly devoted to supporting and strengthening regional alumni clubs and their activities
  • Appointed Todd Andrews ’83 vice president for alumni relations in November 2005
  • Established regional campaign offices in New York and San Francisco in November 2005
  • Established faculty committee for the campaign
  • Reorganized Alumni Relations to focus on three strategic imperatives: focus on execution, focus on the “customer,” and focus on the campaign
  • Reorganized development communications and stewardship to expand and enhance relationships with donors at all levels
  • Successfully integrated the principal gifts function into the regional development staff, resulting in two record years for individual gifts and pledges above $5 million
  • Appointed Steven A. King, a 1991 Brown graduate, previously executive director of the Brown University Sports Foundation, as senior vice president for University Advancement effective July 1, 2010
  • Enhanced international advancement staffing to increase alumni engagement and fundraising efforts and support three newly established international advisory councils active in Asia, China and India
  • Received national recognition from the Council for Advancement and Support of Education (CASE) for fundraising performance, twice receiving the CASE-Wealth Engine Circle of Excellence Award for Educational Fundraising; first in 2006 for overall improvement and again in 2010 for overall performance.  Additionally, several individual Brown Advancement programs received CASE Circle of Excellence awards during the campaign for publications, communications, electronic media and prospect development

    Alumni Engagement

  • Increased alumni awareness of and engagement with Brown by recruiting 90 new class leaders, creating or strengthening several affinity groups to increase diversity, and restructuring the alumni Web site
  • Implemented in FY02 new strategies to build the Brown Annual Fund resulting in a record of over $17.1 million raised, an increase of 14.4 percent over FY01 and a 16.5 percent increase in donors; in FY03 the BAF attained a 15 percent increase in gift dollars to $19.7 million and a 12 percent increase in donors over FY02; grew BAF in FY04 to $22.9 million, a 16 percent increase, and to 27,278 donors, both all-time records
  • Provided 30 percent more faculty for alumni club programming through the new “Meeting of the Minds: Brown Faculty and Alumni” program
  • Revitalized the University’s Planned Giving Program, resulting in a 230 percent increase in life income gifts between FY02 and FY04 and a 500 percent increase in documented bequest intentions
  • Grew the Brown Annual Fund in FY05 to $25.1 million, a 9.6 percent increase, and to 30,230 donors, a 10.8 percent increase, both all-time records
  • Increased giving to BAF from non-alumni parents to over $3.4 million, the highest in the Ivy League
  • Raised $213.3 million in cash gifts in FY05, an unprecedented all-time record for overall fund-raising at Brown; this was an increase of $117 million (121 percent) over FY04
  • Exceeded $260.5 million, a 27 percent increase over FY04’s record $199.9 million in new gifts and pledges
  • Raised the alumni donor participation rate to 41.5 percent for FY05
  • Launched completely redesigned alumni Web site featuring the Brown Alumni Association’s (BAA) new visual identity and strategic messaging
  • Implemented a new Web-based alumni dues and events system, substantially assisting all alumni clubs
  • Achieved record alumni attendance at Homecoming 2004, Alumni Leadership Weekend, the Alumni Career Forum (a record 24 panels), and Reunion 2005
  • Assisted more than 960 alumni families through the Alumni College Advising Program
  • Recruited 72 regional vice chairs and 92 regional committee members in 24 committees across the country
  • Achieved all-time attendance record for reunions in May 2006 with more than 4,000 alumni returning to campus
  • Raised in 2005–06 over $30.7 million through the Brown Annual Fund, a 23 percent increase over the previous year
  • Achieved a new record of reunion alumni contributions to the Brown Annual Fund: over $9.3 million; six classes had record-setting fund-raising totals
  • Secured Brown’s position as the top Ivy League parents’ annual fund by receiving more than $4.2 million from non-alumni parents, a 25 percent increase over FY05
  • Set a new BAF record of 32,295 donors, a 7 percent increase over last year
  • Set a record for the number of donors to the Senior Class Gift – 65 percent (965 members) of the class of 2006 donated
  • Established nine new regional alumni clubs, including those in San Diego, Las Vegas, Nebraska, and Berlin, Germany; eight other clubs were revitalized
  • Set historical record for the 2007 Reunions “Back-to-Campus Plan”; total attendance of 4,700 and 15,000 attended the Campus Dance
  • Achieved an overall satisfaction rating of 93 percent for Reunion Weekend 2007
  • Refocused Brown Alumni Schools Committee (BASC) to make interviews more useful to the Admission Office; Dean of Admission Jim Miller ’73 provides regional training for BASC
  • Created Alumni Fall Weekend to meld Homecoming, Alumni Leadership Weekend, and the Alumni Recognition Awards
  • Formed a new committee structure in BAA to focus on five areas: funding; marketing and communications; strategy; campus-based programs; and external programs
  • Set a new BAF record in 2006–07 of $34.6 million from 34,316 donors
  • Ranked seventh in the country in U.S. News and World Report survey of alumni donor participation; up from tenth last year
  • Expanded substantially the support for Alumni of Color (AOC) groups and events, culminating in a highly successful AOC campaign event in New York in April 2008
  • Improved alumni communications beyond BAM with the online Brown Insider and the launching of social networking pages in Brown Alumni Facebook, MySpace, and Linkedin in February 2008
  • Initiated, along with the BAA Board of Governors, a peer comparison project to answer two key questions: How do Brown’s alumni programs compare to those at peer institutions and what outstanding programs at peers could we benefit from emulating?
  • Grew the number of active Brown Clubs working to keep alumni connected to Brown from 43 clubs in 2004 to 202 active Brown Clubs around the globe in 2010
  • Increased dramatically the interaction between Brown faculty and Brown alumni. There were nine faculty speaking/educational programs in front of alumni audiences in 2004; the number of these faculty programs has increased to 71 in 2009
  • In late 2007, introduced BRUnet and Brown Alumni Career Navigator, a new online networking tool that helps Brown alumni and students make career connections with one another. There are now 4,000 alumni volunteers registered on BRUnet with more being added every day and more than 10,000 alumni used the Career Navigator in 2009-10
  • Posted a record-breaking total for the Brown Annual Fund (BAF) of $36 million in FY10, including gifts from a total of 31,342 alumni, parents, and friends. This BAF total included $8.2 million from reunion classes, a 7.2% increase over FY09, and $7.1 million from non-alumni parents, an increase of 12% over FY09
  • Extended student email addresses after graduation in the alumni.brown.edu domain
  • Increased 5th Reunion participation by 100% over 5 years, bringing total number of attendees to more than 1,000 in 2011
  • Increased overall alumni satisfaction with Reunion weekend, raising satisfaction rate from 93% in 2009 to 98% in 2011
  • Added 2,000 volunteers to BruNet, Brown’s career network, increasing alumni participation to over 6,000
  • Established Young Alumni Chairs in regional Brown Clubs worldwide, bringing total to 146 Young Alumni Club Chairs
  • Increased number of alumni social networking groups and drove alumni participation in Facebook and LinkedIn to 38,000
  • Achieved 100% participation in the Brown Annual Fund by BAA Board of Governors
  • Continued to increase interaction between Brown faculty and Brown alumni from 71 programs in 2009 to 96 programs in 2010 (25% of which were international)
  • Engaged in comprehensive strategic planning process with the BAA Board of Governors every 2 years
  • Raised $35.4 million for the Brown Annual Fund (BAF) in FY11, including gifts from 31,793 donors, a 1.4 percent increase in the number of donors from last year.  The BAF total includes $3.6 million raised for the Brown Annual Fund from the Class of 1986 in honor of its 25th reunion, which set an all-time, all-class giving record.  Eight other reunion classes surpassed their goals and six broke giving records in FY11
  • Raised $1.4 million in cash from 2,790 donors for the Alumni of Color Initiative in FY11, an increase of 6.8 percent in dollars and 5.0 percent in donors over the previous year.  Through this effort, two scholarships were endowed, one named for the Inman Page Black Alumni Council and the other named for the Brown University Latino Alumni Council
  • Posted $6.7 million from 6,640 donors for the Parents Annual Fund in FY11, including a record-setting 149 non-alumni parents who made gifts of $10,000 or more to the Brown Annual Fund
  • Raised an overall total of $8.95 million from 5,492 donors in FY11 in support of the Brown Sports Foundation
  • Raised $30 million in new gifts and pledges from international sources in FY11 – a new annual record for International Advancement
  • Raised $26.6 million in new bequests and an additional $5.5 million in new life income gifts (annuities, charitable remainder trusts or pooled income fund gifts) in FY11.  Brown received over $11 million in cash in FY11 as a result of realized bequests and terminated life income gifts
  • Secured $21 million in gifts from corporations and foundations in FY11, a 29 percent increase over the previous year.  Notable grant makers to Brown this year include the Bill and Melinda Gates Foundation, General Motors Corporation, Santander Universidades, University Orthopedics and the Ford Foundation
  • Created new campus-based immersion experience (Under the Elms) to engage small groups of future and emerging alumni/ae leaders in the life of the University

    •  

    Campaign Progress (Prior to Campaign End 12-31-2010)

  • Developed a campaign budget, timetable, and working goal
  • Compiled a draft table of needs, a list of naming opportunities, and gift policies
  • Expanded greatly the pool of major gifts prospects
  • Recruited a campaign executive committee composed of alumni and other friends who are actively engaged in campaign nucleus fund solicitations
  • Began the quiet phase of a comprehensive campaign on July 1, 2003
  • Commenced the solicitation of leadership gifts from the Brown Corporation and select others for the campaign nucleus fund
  • Completed the campaign communications strategy and plan
  • Solicited and received a $100 million gift from Sidney E. Frank ’42 for scholarship endowment, the largest gift in Brown’s history
  • Raised over $540 million for the campaign’s nucleus fund as of September 2, 2005
  • Began the design and production of key campaign communications, including a timeline and graphic identity, the campaign case statement, a campaign video, an interactive campaign Web site, a campaign reporter within the Brown Alumni Magazine, and collateral print materials
  • Launched “Boldly Brown: Campaign for Academic Enrichment” with a goal of $1.4 billion on October 22, 2005, with a gala celebration attended by more than 2,200 alumni, students, parents, and friends
  • Raised over $575 million by the public launch of the campaign – $41 million more than was raised in the entire Campaign for the Rising Generation (1991–1996)
  • Launched successful regional kickoffs in Los Angeles on November 7, 2005; San Francisco on November 9, 2005; Naples, Florida, on January 11, 2006; Palm Beach, Florida, on January 13, 2006; Boston on March 2, 2006; New York on March 9, 2006; Chicago on April 5, 2006; Washington, D.C., on April 24, 2006; London on September 25, 2006
  • Held additional regional kickoffs in: Seattle on January 12, 2007; Dallas on January 17, 2007; Phoenix on February 8, 2007; Atlanta on March 1, 2007; and Cleveland on March 8, 2007. More than 4,000 collectively attended kickoff events since the Campaign launch in October 2005
  • Exceeded total gifts to the campaign of $950 million on March 1, 2007. This amounts to 68 percent of the $1.4 billion goal achieved within 53 percent of the campaign timeline
  • Raised the second $100 million gift to the campaign in January 2007; this gift from the Warren Alpert Foundation endows and names the Warren Alpert Medical School of Brown University
  • Exceeded the Campaign mark of $1.1 billion in October 2007, 79 percent of the $1.4 billion goal
  • Set new all-time records for cash received in fiscal year 2007: $182 million; and for new gifts and pledges: $292 million
  • Exceeded $1.24 billion on June 30, 2008, 89 percent of the $1.4 billion goal with 2.5 years remaining in the Campaign
  • Reached campaign goal of $1.4 billion in May 2009
  • Set a new all-time record for cash received in FY09 with $193 million

 

    Campaign Overall Highlights

  • Concluded the Campaign at $1.61 billion in December 2010, 115 percent of goal
  • Raised $737 million in new endowment, more than 116 percent of the $660 million endowment goal
  • Raised $273 million for facilities, more than 136 percent of the $200 million facilities goal
  • Raised $573 million in current-use funds, more than 106 percent of the $540 million current funds goal, setting a new record and achieving unprecedented growth for the Brown Annual Fund
  • Supported the University’s need-blind admission by more than doubling the University’s financial aid endowment, raising more than $311 million for undergraduate financial aid.  With the financial aid budget now at $81.5 million in fiscal 2010, Brown has been able to make significant improvements in student aid, such as establishing the Sidney Frank Scholarships for students with the greatest financial need and no-loan packages for students from families earning less than $60,000
  • Raised more than $129 million for 57 new endowed faculty and medical professorships and 13 endowed athletic and administrative positions
  • Raised more than $273 million for other endowed purposes, including departments, centers, institutes and programs
  • Provided vital support for renovating and expanding Brown’s physical plant, including three new buildings and seven significantly expanded and repurposed buildings.  The new and renovated spaces include Sidney Frank Hall for Life Sciences; Perry and Marty Granoff Center for the Creative Arts; Nelson Fitness Center/Moran Coleman Aquatics Center; Stephen Robert ’62 Campus Center (Faunce House); Cognitive, Linguistic and Psychological Sciences (Metcalf Lab); The Joukowsky Institute for Archaeology and the Ancient World (Rhode Island Hall); and the new home of the Warren Alpert Medical School located in the former Jewelry District of Providence
  • Secured nearly $500 million in gifts from current and emeriti members of the Brown Corporation representing 31 percent of Campaign dollars raised
  • Received two extraordinary gifts of $100 million or more – the largest donations in Brown’s history.  Overall, Brown received 244 gifts of $1 million or more during the Campaign period and nearly 1,000 additional donors gave between $100,000 and $1 million to the Campaign
  • Received more than $115 million in campaign gifts from international constituents
  • Completed the Alumni of Color Initiative that raised $5.5 million from 4,710 donors for endowed scholarships to help support need-blind admissions.  The Initiative also benefitted Africana Studies, U.S. Latino Studies, the Third World Transition Program and the Brown Annual Fund
  • Achieved a 76 percent undergraduate alumni/ae participation rate during the Campaign
  • Engaged 267 volunteers in 19 committees who collectively gave more than $400 million to the Campaign
  • Grew the number of active Brown clubs around the globe from 45 to 120 and increased the number of off-campus events involving faculty and alumni from seven in 2005 to 90 in 2011
  • Connected more than 25,000 alumni with the University through the active use of social networks and achieved record-setting attendance at reunions, with the 20th and 25th reunions experiencing phenomenal growth of 40 to 50 percent since 2005 and the 5th year reunion doubling its participation
  • Increased opportunities for alumni and parent participation in the life of the University through more than a dozen newly created advisory councils and committees, including the President’s Leadership Council, the Women’s Leadership Council, and the councils on Admission, Biology and Medicine, Diversity, Engineering, Library, and Media Relations

 

Action Needed


    Organization

  • Continue to recruit and retain the best available advancement staff
  • Confirm University priorities for fundraising and develop appropriate strategic plans, timelines, feasibility studies and support structures (staffing, committees, etc.) to launch new post-campaign fundraising initiatives
  • Reorganize the Advancement Division to enhance efforts in principal and major gift prospect development and donor engagement, leveraging strengths and opportunities and promoting maximum effectiveness in the post-campaign environment

    Alumni engagement

  • Continue to improve alumni relations programming in an effort to double the number of alumni who are meaningfully engaged with Brown
  • Continue to improve alumni communications (Brown Insider [electronic newsletter to more than 40,000 alumni], BAA branding, etc.) and faculty programs for alumni
  • Continue staffing support for regional faculty programs, the Alumni College Advising Program, and improved online communication, e.g., the Brown Insider
  • Continue to meet goals for BAF in the face of a severe economic recession
  • Extend student email addresses after graduation in the alumni.brown.edu domain
  • Extend access to campus electronic resources to include alumni
  • Sponsor two-day conference in May 2012 celebrating 120 Years of Women at Brown

     

Responsible

  • Senior Vice President for University Advancement
  • Vice President for Development
  • Vice President for Alumni Relations
  • President
  • Campaign Co-Chairs
  • Alumni Volunteers
  • Advancement Division Staff

Return to [Diversifying and Expanding the University’s Sources of Revenue]