The above image, published in the Providence Phoenix's annual advertising bundle, emphasizes the importance of selling advertising. It is clear from the bolded text and color images that the publication is trying its hardest to grab advertisers' attention.
Go to the Providence Phoenix website and scroll to the bottom, and you come across a link encouraging browsers to Advertise with Us. Click on the link and it brings you to the Phoenix Media/Communications Group site. In a blurb encouraging businesses to advertise with them, the group boasts the merits of the Phoenix as an advertising agent:
"The Phoenix Media/Communications Group connects with the lives of active, educated, and affluent people. They look to the Phoenix and Stuff@night {an affiliated magazine} to keep them informed on entertainment, politics, fine arts, food, film and music. For nearly forty years, our papers and their readers have helped fuel the thriving arts and entertainment industry in New England.
Deliver your message via The Phoenix Media/Communications Group because we put your brand in front of the trend setters. The listings and reviews spark the adventurous side in our readers, sending them out to try new things. The Phoenix and Stuff@night are the sources to reach readers before they go out to the theatre, restaurants and clubs.
That’s The Phoenix Media/Communications Group. Whether in print or online, we are reaching the active and promoting the arts and entertainment in New England."
In order to attract advertisers, the group makes bold claims about the power of their readers to spark social trends, and the power of their own publications to influence readers. By publishing their advertisements in the Phoenix, businesses can be sure that their message will reach the group of consumers most likely to respond to it. Thus, businesses rely on the Phoenix's ability to serve as a mobilizing agent within the community.
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