If You Build It, Will They Come? Digital Participation Projects in Arts and Heritage
Many arts and heritage organizations now consider the digital counterpoint to their physical visits a key part of their operation, with web visits, social media followers and e-commerce transactions supporting funding bids, PR stories and more. It allows them to grow their reach worldwide, to share their stories and their history with those who would be unlikely to ever visit. So what’s the value of digital participation, and why are we investing more time and money in creating these projects in the cultural sector? What can be learned from what has come before and how can we ensure that there is value and learning from our own online activities? This session will explore audience development, examine online demographics and share digital participation case studies from cultural organizations in the UK and unpick the key learnings from these projects.
Facilitator Emma McLean has worked across the cultural sector for over 10 years, from theatre, dance and music to art galleries, museums and heritage. With a background in audience development, Emma has specialized in digital marketing and engagement and now works with major museum, gallery and theatre clients across the UK as Digital Manager at AKA Promotions in the London office (http://www.akauk.com/). Emma can be found on LinkedIn at http://www.linkedin.com/in/emmamclean
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