How do we explain the ability of collections of individuals to make more accurate predictions and to formulate more innovative solutions to problems? In other words, what underpins the wisdom of crowds and what enables swarm intelligence? The answer: individual competence and collective diversity. Successful crowds and groups leverage distinct categorizations, representations, and heuristics to find better solutions and to more accurately forecast.
Scott E. Page is Leonid Hurwicz Collegiate Professor of Complex Systems, Political Science, and Economics at the University of Michigan where he is also directs the Center for the Study of Complex Systems. In 2011, Dr. Page was elected to the American Academy of Arts and Sciences.