A print job can be produced by a quick-print copy shop outside of the program if it costs less than $3,000 even if it meets one or more of the “essential” print criteria. University policy regarding “essential” printing reflects Brown’s digital-first approach to marketing and communications, aligned with user trends, communications best practices and sustainability goals. Before you print, it is important to consider whether or not there is a digital solution that can meet your marketing or communications needs. Digital solutions are generally more cost-effective, easier to measure, and better for the environment.