Planning for Typical Web and Print Projects

Advance planning is the best way to ensure that your marketing communications project will be delivered at high quality, on time and on budget. Project turnaround times and costs vary greatly depending on type and scope. Standard turnaround times and estimated project costs for typical projects are listed below. Please note that estimated costs are intended to provide guidance for budget planning purposes only. Actual project costs are based on service hours performed and tracked by OUC staff and may differ from the estimate.

Contact [email protected]brown.edu with questions or to discuss a specific project request.

Typical Design and Print Collateral Timelines 

2 to 4 weeks:

The majority of standard print pieces such as brochures, posters, invitations and programs require one week to finalize content and two weeks to finalize design. Printing time typically requires an additional 3 to 5 days after the approval of a pdf or hard copy proof. From start to finish, you should allocate one month for a standard print piece.

1 to 2 months:

Newsletters and/or more complicated print pieces require two weeks or more to finalize content and four weeks to finalize design. Printing time is additional and typically requires one week to 10 days. From start to finish, you should allocate two months for longer print pieces.

3 to 6 months:

Lengthy publications such as annual reports and magazines require one month or more to finalize content and three months to finalize design. Printing time is additional and typically requires one week to 10 days. From start to finish, you should allocate four months or more for lengthy publications.

 

Typical Website Timelines (new sites and BrownSite upgrades)

3 to 6 months:

On average, new or rebuilt websites require three to six months to launch from the date of request. This estimate includes the time it will take your unit to finalize your content strategy and information architecture, and to create and migrate content into the new site. The speed at which units are able to complete these tasks greatly impacts the timelines. Other factors that affect the timeline are the size of the site (sites can range from less than 10 pages to 1,000+), the version of BrownSites, and whether or not the existing site has custom features or functionality.

 

Cost Estimates

Visual Identity development
(includes scoping, 3 concepts, execution, delivery and application)

  • Visual design: 40 hrs

$3,600

Event package
(includes evite, web banner, social media assets, poster, program, signage)

  • Visual design: 8 hrs
  • Writing/editing: 5 hrs

$1,170

Print brochure/pdf
(8 pages with supplied content)

  • Visual design: 5 hrs
  • Writing/editing: 3 hrs

$720

Print publication/pdf
(28 pages with supplied content)

  • Visual design: 30 hrs
  • Writing/editing: 5 hrs

$3,150

Video
(~2 minutes in length with 2-3 on-campus interviews and b-roll footage)

  • Video production: 35 hrs
  • Visual design: 2 hrs

$4,380

Social media campaign
(3-day period with digital assets and micro videos)

  • Digital marketing: 15 hrs
  • Visual design: 5 hrs
  • Writing/editing: 5 hrs
  • Video production: 15 hrs
  • Photography: 15 hrs

$5,400
(plus the cost of advertising)

Web content migration into Drupal 7
(medium-sized site of 50 pages; standard website setup is provided at no cost; migration into Drupal 8 is provided at no cost)

  • 15 hrs

$1,350