- Royce Fellowship
Erika
Steeves
Award Year
2017
Building a Market for Basketball in China
Faculty Sponsor: Sarah Behn
Erika will explore the growing market for amateur and professional basketball in China. Working with the National Basketball Association (NBA), the Chinese Basketball
Association (CBA), and Chinese sport officials, she will research the intentional and unintentional development of a uniquely American product: basketball. She will also explore potential opportunities and challenges for this emerging market during a time of unsettled relationships between the U.S. and China.