Xoi Juice is a ready-to-drink functional juice for men made from Gac, a Vietnamese superfruit with 70 times more lycopene than tomatoes, and 10 times more beta-carotene than carrots. These antioxidants have been scientifically proven to improve prostate, heart, eye and skin health— concerns that men are increasingly susceptible and aware of. 

At the core of Xoi Juice's business model is our social mission. We hope that by directly engaging ethnic minority farmers in the cultivation of our Gac fruit, we can play a part in empowering the Ede community in the Central Highlands of Vietnam.

Despite having grown up in Vietnam, I had never visited the Central Highlands - an area that is known to be one of the least developed in the country, until the summer of 2013. It was also my first time experiencing the contrast between my comfort zone of high rises in Ho Chi Minh City and the Ede ethnic minority community's lacking living condition in the Highlands. They are also exposed to an extremely uncertain and unfair agricultural business environment. Together with a strong passion for social justice, I started Xoi Juice with the purpose of tackling these issues and benefiting the Ede community.