Xoi Juice is a ready-to-drink functional juice for men made from Gac, a Vietnamese superfruit with 70 times more lycopene than tomatoes, and 10 times more beta-carotene than carrots. These antioxidants have been scientifically proven to improve prostate, heart, eye and skin health— concerns that men are increasingly susceptible and aware of. 

At the core of Xoi Juice's business model is our social mission. We hope that by directly engaging ethnic minority farmers in the cultivation of our Gac fruit, we can play a part in empowering the Ede community in the Central Highlands of Vietnam.

I visited Vietnam in the summer of 2013 for a research project on the Ede ethnic minority community in the Central Highlands. During our stay, we grew extremely close to our host mother. One day, she approached us with a Gac fruit. She shared her struggle with volatile agricultural prices and told us that if we found a way to use Gac, she would sell it to us to fulfill her dreams of becoming a businesswoman. 

When we discovered the magical properties of Gac, our host mother's vision suddenly seemed possible, and her story continues to motivate and remind me why Xoi Juice matters.