- Social Innovation Fellowship
Boost Juice is creating a business platform for ethnic minority communities in the Central Highlands through the cultivation of gac fruit— a “super fruit" indigenous to Vietnam. Given the recent boom in the functional beverage market, our venture looks to bring an affordable mixed-fruit gac juice (“Boost Juice”) that serves as a healthy, vitamin-rich beverage to US consumers. The profit generated from selling the product will provide farmers with a sustainable income stream to make a livelihood for themselves. In the long run, we also hope to create a local non-profit organization to advance other social aspects below the national standard, including agricultural sustainability, financial management and education.