"E-cigarette Perceptions among HIV-positive Smokers in a Switching Study" by Dr. Patricia Cioe, Dr. Jennifer Tidey, Alana Mercurion, Catherine Costantino, and Dr. Christopher Kahler was just published in Tobacco Regulatory Science.

This qualitative study demonstrated that e-cigarettes were viewed as a less harmful, cost-effective method of reducing or eliminating CC smoking, and non-tobacco flavors were an essential part of EC appeal and use. Another finding suggested flavored EC liquid seems to enhance the user experience and may influence the user’s ability to make a complete switch.

Full text of the paper will be available and updated soon!