Brown University Identity Guidelines

Communicating Brown’s Distinction

Brown’s distinction lies in the academic excellence and rigor of our education and research. Recognizing that Brown’s identity is demonstrated in how the University represents itself to the world, we maintain resources for communicating about the individual distinctiveness of Brown and its departments and programs — a distinctiveness that contributes to “what is Brown.”

Every school, department, program and member of our community contributes to the excellence that is Brown. 


Identity Guidelines

Messaging Strategy

The Brown University Messaging Strategy and Guidelines helps advance Brown’s identity as a leading institution committed to excellence. It provides a framework for emphasizing the aspects of Brown that distinguish us from other universities.

Visual Identity Policy

The Brown University Visual Identity Policy and Strategy establishes a consistent visual identity to convey to the world the relationships across the University community and what it means to be “of Brown.”

Editorial Style Guide

The Brown University Editorial Style Guide serves as a resource for communicators across campus to ensure clarity and consistency in editorial style for representing Brown in narrative and story-telling through websites, print publications, social media and more.

University Communications Policies and Guidelines

Policies and guidance on the use of the trademarked Brown University name; the use of images of individuals for marketing purposes; effective use of social media; and other topics help support the effective representation of Brown among our many audiences.