Visual Identity

The Brown University Visual Identity Policy and Strategy establishes the approved visual elements that represent the University.

Graphic designers, licensees and individuals producing communications or products for or on behalf of Brown employees, units, programs or initiatives are expected to follow the policy. Brown’s logo is trademarked and is permitted for use by members of the Brown community for communications and marketing purposes. Affiliates or affinity groups must secure official permission from the University for use of Brown’s trademarked identity.

Having a strong, recognizable University-wide visual identity instantly distinguishes Brown University from other higher education institutions and organizations. In a glance, it identifies every school, department, publication, pathway or website as a part of Brown’s history of excellence, adding to the value of each of our parts, while reinforcing the collective value of the University as a whole.

The video training module below is designed to complement the full Visual Identity Policy and Strategy, which can be found on the University Policies site.

View Brown’s Visual Identity Policy


Visual Identity Policy and Strategy Training


Obtaining Correct Logo Files

Brown departments and offices and members of the community who haven't updated logo files since July 15, 2016, may have file versions of the University's logo with incorrect color and slight distortions in the layout. To ensure that you have the correct logo files going forward, all Brown community members or vendors communicating on behalf of Brown with logos obtained before July 15, 2016, should delete any existing files and requisition new files.

For low-resolution or web-only versions of the logo, please visit the Brown Image Gallery. Authentication with Brown University username and password is required.

Please email [email protected] with any questions or for assistance with logo requests.

Brown Image Gallery